Kahlua Bottles Rebrand
Background: Kahlua is a rum liquor company founded in 1936, in Vera Cruz, Mexico. Objective: Redesign the logo on the packaging to fit the original bottle and bring a modern design and to appeal to a modern and party oriented market. Target Audience: Male and female ages 21+ Message: Give a modern twist to the party feel to a party drink while also retaining the roots of where the product was created.