This was a commissioned project by a client. They run an instagram page that sells witch craft related items and needed a logo that is simple but also sends the message to the viewer that this is for a witch related shop. Working with the client on this, we came to the decision to use a well known symbol for moon phases but refined with an elegant look. So the shapes here have been reduced to give the image of a full and crescent moon phases. The center "rune" was given to me by the client to digitize for the logo. The font used needed to be easy to read but also look like it would be written in a spell book. The font used is called Sugar Death and captures that scrawled in a book feel. The client loved the end result and uses this logo for their shop to this day.
