Chiclets Tins Rebrand

Background: Chiclets is a type of gum that was invented in 1899 and gets its name from the natural substance chicle, which is found in Mesoamerican trees. Objective: Redesign and rebrand the packaging for Chiclets gum and create a new brand identity while retaining the old time essense behind the brand. Target Audience: Any demographic that enjoys chewing gum. Ages 10 to 90. Message: A breath of new life in an old and loved brand of chewing gum.